Say hello to Noodoll, the London design studio behind the wonderfully squishy Ricespud.

Ricespud is a little potato with a big personality, and its friends have turned up in every costume imaginable: a bee, a beetle, a pirate captain, a shark, even a red squirrel with the fluffiest tail in Ricetown. Each mini plush is impossibly soft, brilliantly characterful and ready to claim a corner of your shelf.

From cuddly kawaii plush toys to a clip-anywhere Ricespud keyring, this is feel-good design that makes people smile. Perfect for collectors, cheer-up presents and treating yourself.

Browse the full Noodoll range below, or explore more gifts at Contempo.